Peran Media Sosial dalam Meningkatkan Partisipasi Politik di Kalangan Generasi Z

This study analyzes the role of social media in increasing political participation among Generation Z. Using a qualitative descriptive approach, this research shows that social media platforms, such as Instagram, Facebook, and Twitter, are the main tools for Generation Z to access political information, engage in discussions, and participate in political campaigns. The study found that social media provides direct access to political information, facilitates open political discourse, and enables young people to actively engage in political movements. This study recommends that social media platforms be further utilized to disseminate accurate political information and encourage political participation among the younger generation.