Efektivitas Penggunaan Komunikasi Visual dalam Kampanye Lingkungan untuk Meningkatkan Kesadaran Publik

Abstract

This study examines the effectiveness of visual communication in environmental campaigns aimed at increasing public awareness of ecological issues. With the rise of social media and digital platforms, visual content such as infographics, videos, and memes has become a powerful tool in conveying environmental messages. The research explores how visual storytelling can capture the audience’s attention and influence their attitudes toward issues like climate change, sustainability, and pollution. The findings suggest that visual communication is highly effective in simplifying complex environmental topics, making them more accessible and engaging for the general public. The study also highlights how emotional appeal, color psychology, and data visualization contribute to the effectiveness of environmental campaigns.