Studi Peran Influencer dalam Kampanye Sosial di Media Sosial: Dampak terhadap Persepsi Masyarakat

Abstrak

This study explores the role of influencers in social campaigns on social media and their impact on public perception. With the rise of platforms like Instagram, TikTok, and YouTube, influencers have become powerful figures in shaping opinions and attitudes on various societal issues. This research identifies how influencers leverage their reach to promote social causes, including environmental sustainability, mental health, and social justice. The findings reveal that influencers can significantly impact public awareness, engagement, and attitudes toward these issues, as they have established a strong connection with their followers. The study recommends that brands and nonprofit organizations collaborate with influencers to enhance the effectiveness of their social campaigns and ensure they resonate with the target audience.